Brand Tags: Real-time Insights into Consumer Perceptions
Brand Tags is a brand playground - the place for people to freely share their opinions about brands...and where brand owners and agencies can access the unvarnished truth for free!
Brand Tags crowdsources consumer brand sentiment. Anyone can contribute their gut reactions to a collection of more than 1,000 (and growing) brands. Brand Tags immediately gathers those reactions into tag clouds, where the prominence of each word or phrase is driven by the frequency of its use.
Agencies use Brand Tags to gain unbiased instant insight into the brands they steward.
Real-time Insights
Use underlying Brand Tags data free of charge with any Solve Media TYPE-IN™ campaign to take the pulse of your brand's positioning.
Brand Tags
Case Study: Walgreens
Walgreens writes a prescription for smart research with Brand Tags
“Brand research often takes too long and can be cost prohibitive. Brandtags solves these problems with a simple approach that can be a great alternative.”
Steve Katelman, EVP of Global Strategic Partnerships,
Omnicom Media Group
“Crowd Sourcing brand sentiment data from Brand Tags across a large network of publishers makes it easier and faster to take the pulse of a specific campaign”
Mike Racic, SVP, Managing Partner, UM
“Brands, in part, are a web of associations in the minds of consumers. Traditional research tries to map those webs - brandtags are an unfettered look at the top of mind responses a brand triggers in the mind.”
Faris Yakob, Chief Innovation Officer,
MDC Partners
“Brand Tags represent a new way to understand brands that is faster, easier and cheaper than many traditional research methods. With Brand Tags it is now possible to bring brand sentiment into reporting, modeling and longitudinal tracking without multi-million dollar brand tracking surveys.”
Andy Fisher, EVP Global Data & Analytics Director, Starcom MediaVest Group
