Media Kit
People today ignore display ads and skip Pre-Roll videos simply because they can. But Solve Media's proprietary TYPE-IN™ Ads guarantee that advertisers connect with their audiences. TYPE-IN™ Ad campaigns are performance-based and drive superior engagement, awareness and recall.
Audience
(Click to Expand)Automotive
Entertainment
Finance & Business
Food
Gaming
Health & Fitness
Influencers
Moms
News
Sports
Technology
Teens
Travel
Women
Automotive
Entertainment
Finance & Business
Food
Gaming
Health & Fitness
Influencers
Moms
News
Sports
Technology
Teens
Travel
Women
Ad Formats & Examples
CAPTCHA TYPE-IN
Display
Available in both online display and mobile environments, this is a good reach for brand advertisers.
Video
This is the video version of the CAPTCHA replacement and it operates in the same way the standard TYPE-IN does. People watch a video while typing in the brand message to verify they're a human.
Pre-Roll TYPE-IN
Our Pre-Roll alternative guarantees the highest levels of engagement as the user is able to type in a brand message to skip the 30-second Pre-Roll video to get to the content he or she desires.
Ad Performance
TYPE-IN™ Ads consistently outperform standard display media
- 11x improvement in awareness
- 12x association
- 7x recall
- 16x favorability
- 8x intent
Across all campaigns, we've seen:
- 1.4% CTR
- 50% engagement rate
Technical Specifications
- Bit rates: Greater than 2Mbps
- Minimum Resolution: 720p
- Color: depth 32-bit, RGB, Pixel Aspect Ratio Square
- Key frames: every 1 second
- Frame rate: 24 frames per second
- Recommended codecs for video asset submission: MOV, MP4, MPEG2 (H.264/AAC) 7. Unusable formats: FLV, SWF
- Aspect ratio: 16:9 (wide screen). We will scale/crop the submission to fit our player
- 15 second videos are preferred over 30 second for standard 300x150 video
CAPTCHA ads. - 15 second videos have:
- higher solve rate
- better resolution due to file size limitations
- better user experience with the advertiser's brand
- Both 15 and 30 second video assets can be used for Pre-Roll ads
- All Pre-Roll ads are 30 seconds in total ad experience duration
- 15 second videos are followed by an extended still image (end art card) to achieve the required 30 second Pre-Roll length
Testimonials
"I'm excited to see Solve Media's innovation within a very overlooked space: creative units. Solve has united the trifecta of media+creative+research which should help deliver measurable recall beyond most traditional ad units."
Darren Herman, Chief Digital Media Officer, The Media Kitchen/kbs+p
"Impressions are no longer scarce, but attention has never been scarcer. In the face of incredibly shrinking click-through rates, Solve Media delivers an engagement that makes attention more active, and aids brand message recall in a very unique way."
Ian Schafer, CEO, Deep Focus
"In the past, guaranteeing online audience attention has been a challenge. Through a simple interface, and a desirable value exchange, Solve Media's platform has cracked the code to deliver engagement with no wasted inventory."
Chad Stoller, Managing Partner, IPG Media Lab
"We are constantly looking for innovative products that deliver on engagement and have found that this Pre-Roll offering ensures consumers are truly interacting with our brand and remembering our messages."
Dionne Colvin, national marketing media manager, Toyota
"We chose Solve Media's TYPE-IN™ ad platform believing it would provide the best online vehicle to ensure consumers engaged with our ad and remembered our 'Vacation Pay' message. In fact, brand recall was 122 percent greater among consumers exposed to the ad, and it drove traffic to the campaign website where people could book their hotel stay directly."
Steve Ekdahl, Director of Brands & Marketing, InterContinental Hotels Group
"Confirming that users are actually watching our videos is a very important part of building awareness for upcoming theatrical releases through online media. This goal is often difficult to achieve, and Solve Media's TYPE-IN™ approach offers us a unique and engaging solution to the problem."
Lindsay Dye, Digital Media Manager at Universal Pictures